Whether you got$5 or $50 at TopOfStyle, it doesn't really matter because we feature some of the best-selling underwear online. Hugo Boss founded a brand under his own name in 1924, and the brand’s headquarters are still in Metzingen, Germany. Valentino, Marzotto is the brand’s parent organization, while Eura 2000 SA Luxembourg, HUGO BOSS Shoes & Accessories AG, etc., are Hugo Boss subsidiaries.