You can buy a pushup bra, lively bra, teenage bra, sports bra, and many more types of bras at competitive prices. Founded in 1983 by Donahue Wildman, Bally is America's first choice in the fitness industry. Bally Total Fitness, a lifestyle brand for men and women, offers a comfortable and wide range of fitness apparel and equipment. Blue is the color of truthfulness and sincerity.