Why Athleisure is getting popular?
5 Reasons why Athleisure is getting popular
Everywhere in 2019 and beyond, the word athleisure will be heard more and more by the fashion industry. As the casual is becoming new formal, sports and gym wear are getting out of the category. Some expert data is predicting $83 billion global market by 2020 for athleisure. So why and how such new subcategory of fashion is going to become a main category in fashion?
1. Comfort with style
Millennials believe only in comfort. They are trend setters and don’t follow the rules in fashion. As the Generation x is losing control over the market, they will also eventually believe in comfort over the look and traditions. Shirt, tie and blazers are also getting old and only used casually. There are very low parts of plastic and metals in this category i.e. Sport bras and traditional bra. Fabrics used in these types are getting softer and more functional. They are not like previous plastic generation.
2. Functional
These trend setters are reading each and every function details with the clothes. E-commerce industry allows them to get all features that are missing at brick and mortar store. Some functions of the new fabric are it is breathable, UV stable, warm, Moisture-wicking, lightweight, odour proof, quick dry, stretchable, dirt proof and waterproof as well.
So, customer knows clearly what they require beforehand. They explore all the required functionality and get most out of it.
3. Stay in sexy shape
Athleisure comes with material and style that comforts your body shape. This whole new line of clothing comes from yoga pants ancestor. It is comfortable like a second skin, fashionable and also sexy outside the Gym as well. It sticks with skin, but doesn’t irritate. The stretchable material ensures that you will surely fit in particular predefined sizes. Some clothes allow tummy control, thigh reduction, breast support, sagging reduction, no sweat stains and net designs to reveal some skin.
4. Cost effective
In the beginning it was costly with limited brands and design options. As the market grows rapidly, more and more brands like adidas, nike, puma, rebook, under amour and such producing large amount of clothing options. There are many smaller brands who provide quality clothing at a very reasonable cost. These clothes also last longer as they are made for rough and tough usage. Compared to other categories these clothes are lightweight and have very limited size variants due to its stretchability which allows producers to provide at a reasonable cost. Colors of these fabrics last longer than others so it won’t get older with time.
5. Health and environment consciousness
Due to Increased health and wellness awareness among the global population, it has become a part of lifestyle beyond the gym and physical activities. Even developing market like china, brazil and mexico are also following health related trends and fashion according to it. In some ways, athleisure is also environment friendly compared to other categories. Chemicals and dyes used in the treatment are less harmful to the environment. Low water requirement for washing, wrinkle free fabric and less frequent washing requirement are also beneficial to the environment at some degree.
